METTA GOOD is a line of lip balm and body care that is handmade in small batches in San Francisco.
I led the brand development emphasizing a modern and bold aesthetic that reflects the founder’s vision and values: that clean beauty can be both eco-conscious, safe for our bodies, and an expressive accessory of our refined individual style. To distinguish Metta Good in a competitive market, I diverged from the ubiquitous beige tones traditionally used in the natural market.
The brand is expressed by a solid square holds the logotype in black space combined with a creative mix of type styles
Each lip balm scent has a unique pattern and color.
Logo and banner art
Patterns are re-used throughout the brand materials
I've art directed product shots and in some occasions even done the lighting and photography
I make creative for social media posts and newsletters
These four lip balms were the first products in the line
An a-frame sign with lasered lettering for signage on the walkway
Variations on the original lip balms
All four lip balms with perfect consistency in spacing and position
Another variation on the lip balms