Metta Good

METTA GOOD is a line of lip balm and body care that is handmade in small batches in San Francisco

What I did

I led the brand development emphasizing a modern and bold aesthetic that reflects the founder’s vision and values: that clean beauty can be both eco-conscious, safe for our bodies, and an expressive accessory of our refined individual style. To distinguish Metta Good in a competitive market, I diverged from the ubiquitous beige tones traditionally used in the natural market.

I designed the Metta Good logo to balance strength and elegance — using bold, structured typography set within a solid square to reflect the brand’s clean, confident identity.
I developed a distinctive brand system that diverged from typical "natural product" tropes, using expressive typography, graphic patterns, and bold contrast to signal premium quality and modern values.
I designed a clean, product-forward website that emphasized simplicity, clarity, and ease of use, aligning with the brand’s tone and encouraging exploration across a limited but curated product line.
I created a flexible packaging system featuring bold labels, unique scent patterns, and a consistent grid — helping Metta Good stand out both online and on physical shelves.
I designed business cards, postcards, and product inserts that extended the brand’s minimalist design language while offering moments of tactile delight through layout, paper, and finish.
For events and retail, I developed signage that echoed the brand's strong visual language — from lasered wood A-frames to product table displays — ensuring presence without clutter.
I art directed small-format exhibits and pop-up displays that reinforced the brand’s identity through smart use of space, product storytelling, and a strong visual hierarchy.

Logo Design

Naming is an arduous process, but with some structure design thinking, it can be accomplished. I started a whiteboard in the team area and added a description of the product including the audience. I invited anyone to add ideas to the board until the board was full - well over 100 ideas. Later I categorized the ideas and invited people back to vote for their favorites.

Packaging

I created a flexible label design and packaging system featuring scent patterns, refined color palette, and understated type a consistent grid to create unique line of products — helping Metta Good stand out both online and on physical shelves.