Designing Scalable, Human-Centered Experiences for the World’s Biggest Platforms

👋 About Me

Hi, I’m Scott Borchardt, a Senior UX Designer with over a decade of experience shaping intuitive, engaging digital experiences at Amazon, Google, and Yahoo. My work blends systems thinking with emotional design, always grounded in a desire to reduce friction, build trust, and spark curiosity.

I’ve led 0→1 product initiatives, designed across mobile, web, and embedded surfaces, and helped transform experimental tools into globally scaled experiences — like Amazon Lens and Google GameSnacks. Whether I’m designing for search, gaming, or AI-driven discovery, I bring a mix of strategic thinking, design leadership, and a deep love for user-centered experimentation.

🎯 My Approach to UX

I believe great UX is less about screens and more about removing uncertainty. Whether that’s streamlining onboarding flows, crafting a brand from scratch, or making AI feel intuitive — I thrive at the intersection of clarity and delight.

I approach every challenge through a lens of:

• 🚪 Ease of entry — is the experience welcoming?

• 🎯 User goals — are we getting people where they want to go?

• 💡 Strategic design — are we solving the right problem?

I’ve worked across complex ecosystems, launched 50+ original games, unified fragmented search experiences, and helped AI products become more human.

🎯 The Role I Play

At my core, I’m a mobile-first UX strategist and executional lead who builds high-impact, human-centered experiences. Here’s what I bring to every team:

• 📱 Mobile First – I’ve designed intuitive, visual-first mobile search experiences at scale, helping users discover without typing.

• 🧱 Platform Features – I’ve created onboarding, fallback states, splash flows, and personalization systems that make features like Lens feel native, not bolted on.

• 🔄 Platform Thinking – I think end-to-end, designing features that scale across an ecosystem — from homepage to PDP, from camera to checkout.

• 🤝 Engineering Collaboration – I work tightly with platform engineers to deliver adaptable, accessible UI across surfaces and devices.

• 🚀 Execution & Iteration – I don’t just design flows — I drive testing, optimize icons, and partner on data-driven iteration.

• 🛠 Relevant Tools – Figma, Slack, Asana, AI tools, UserTesting.com, Salesforce, internal analytics platforms, Google Workspace.

My goal is always the same: design experiences that feel inevitable.

💬 Fun Facts

• 🎨 Creative Side Hustle: I moonlight as a graphic designer helping small brands feel big — everything from lip balm packaging to logo systems. Making things look good feels good.

• 🎮 Family Playtest Lab: My 10-year-old was an early tester for GameSnacks Originals. We still break down game UX together during Mario Kart.

• 📺 Cultural Curator: I once hosted a film festival where guests made the films. And yes, I organized a karaoke night themed by decades — a UX experiment in nostalgia and shared memory.

• 🧠 Curious by Nature: I’m drawn to the edges of search. How do people search without knowing what to type? That curiosity led me to visual search, and continues to fuel my passion for intuitive discovery in games, tools, and emerging interfaces.

✨ Let’s Connect

Want to talk design systems, product storytelling, or building more human AI experiences?

👉Download my resume
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