https://scottborchardt.com/portfolio2 daily 0.75 2025-07-01 https://images.squarespace-cdn.com/content/v1/657804109fa00353b69604d6/bbb0f3ce-d82a-4919-96f9-d064dafaec60/scott+big+smile+rope+swing+.jpg https://scottborchardt.com/portfolio2/answers-now monthly 0.5 2025-06-26 https://images.squarespace-cdn.com/content/v1/657804109fa00353b69604d6/1703111555636-VDQSQ3DY2AZMO5XQY2UC/yan+home+screen+.jpeg Portfolio Format 2 - Yahoo Answers Now For the Answers Now brand I chose bespoke font families, vibrant and restricted color palete, and a clean white slate for teh foundation. The accent color was used for brand recognition, helped make the primary actions pop. https://images.squarespace-cdn.com/content/v1/657804109fa00353b69604d6/641e939b-fad6-48ba-b635-e6f8b1429a66/yan-announcement-ccurrents.jpg Portfolio Format 2 - Yahoo Answers Now Overview of the key pages shows the Splash page, and tabs for Discover, Questions, Notifications, and the Me tab. https://images.squarespace-cdn.com/content/v1/657804109fa00353b69604d6/3d5464df-1365-481f-990b-af9c0f4073f3/me%2Band%2Bprofile%2Bpage.png Portfolio Format 2 - Yahoo Answers Now UX: Profiles introduce you online, showing who you are and what you do. Adding features like asking questions, following updates, and sharing content boosts interaction and helps you connect better with others. These features turn profiles from simple pages into active spaces for real engagement and teamwork. https://images.squarespace-cdn.com/content/v1/657804109fa00353b69604d6/b9783736-b105-4194-86a2-9b010debd4f9/image-asset.png Portfolio Format 2 - Yahoo Answers Now UX: Letting users upload photos or add links makes answers better and the experience easier. It helps users share info clearly, giving more accurate and helpful responses. These tools improve interaction and increase the platform’s worth. https://images.squarespace-cdn.com/content/v1/657804109fa00353b69604d6/595c267a-0bf5-4856-b8b3-8c89aba293fc/image-asset+%281%29.png Portfolio Format 2 - Yahoo Answers Now User engagement increased when questions matched users' interests. At signup, users choose three categories to receive personalized content, which helps keep them coming back. Adding or changing categories is easy. Categories show at the top of the screen for quick access to favorite content. https://images.squarespace-cdn.com/content/v1/657804109fa00353b69604d6/58777f17-c484-46b8-b6c7-de6e5e89e020/yan%2Bcard%2Bspacing.png Portfolio Format 2 - Yahoo Answers Now UI: Like with type sizes, I improved margins, padding, and spacers to make the layout cleaner and consistent. To explain negative spacing to the developers, I created a clear illustration. This picture answered their questions better than words could. https://images.squarespace-cdn.com/content/v1/657804109fa00353b69604d6/69f4322f-30b6-4baf-bbdb-d85c075d0079/image-asset+%282%29.png Portfolio Format 2 - Yahoo Answers Now Branding: I chose a simple, elegant set of colors. Black and white form a neutral base so user content stands out clearly. The one accent color, called Mango, is used sparingly to keep it subtle. This accent helps with brand identity and makes main actions in the app easy to see and use. https://images.squarespace-cdn.com/content/v1/657804109fa00353b69604d6/2b9de7a6-7bfe-4609-b1da-810dea276af7/yan%2Blogo%2Bbreakdown.png Portfolio Format 2 - Yahoo Answers Now Branding: I designed the Answers Now logo by combining the “Q” and “A.” The Q looks like a speech bubble holding the A, showing the answer is spoken. The A’s shapes match the Q, making a balanced design. https://images.squarespace-cdn.com/content/v1/657804109fa00353b69604d6/96437898-6796-4265-83a8-86ecea39992d/image-asset+%283%29.png Portfolio Format 2 - Yahoo Answers Now Using too many font styles causes clutter and confusion. I simplified our type system to just four sizes. This makes designs cleaner, easier to read, and helps our team stay consistent and work faster. https://images.squarespace-cdn.com/content/v1/657804109fa00353b69604d6/b0ea8966-2147-45ae-a065-55e7618770b7/image-asset.jpeg Portfolio Format 2 - Yahoo Answers Now UX: Extensive testing was conducted to identify the optimal balance of content on a question card. This process ensured the user experience remained clear, engaging, and effective in guiding users through their interactions. https://scottborchardt.com/portfolio2/gamesnacks-kmjha monthly 0.5 2025-06-26 https://images.squarespace-cdn.com/content/v1/657804109fa00353b69604d6/36955c66-f265-44ce-a2d3-c2c742c50e55/hive+huddle+pen+and+paper.png Portfolio Format 2 - Hive: Find Answers Paper prototype: Early on, I developed a clickable paper prototype to effectively coalesce and organize ideas. https://images.squarespace-cdn.com/content/v1/657804109fa00353b69604d6/3b9d7708-97e9-4a2c-8f2a-a92892b1bc5c/hive+Miles+of+wireframes.jpeg Portfolio Format 2 - Hive: Find Answers UX wireframes: User feedback showed that sharing ideas increases support and teamwork. I made clear wireframes balancing function and user experience for easy, engaging interfaces. https://images.squarespace-cdn.com/content/v1/657804109fa00353b69604d6/7bc448b0-6eba-4380-8056-59557674522b/hive+huddle+vision+all+screens.png Portfolio Format 2 - Hive: Find Answers Prototype 2: I collaborated with a cross-functional team to create a tappable prototype that aligned us quickly. For this proof-of-concept, I prioritized features to delight users over UI design. https://images.squarespace-cdn.com/content/v1/657804109fa00353b69604d6/0ac2dfc3-8700-4c23-9304-964caab1b667/hive+version+1.0+huddle.png Portfolio Format 2 - Hive: Find Answers Live Beta: For our beta to friends and family, I used a bootstrap UI kit to to learn fast and to update visuals and add engagement features. Things we learned: 1) Crowdsource answers—people enjoy sharing 2) Anonymous Q&A drives engagement but can invite trolling 3) Keep Q&A low friction 4) Use signals to highlight helpful answers https://images.squarespace-cdn.com/content/v1/657804109fa00353b69604d6/f8101478-1cb5-455c-a685-d963d7735417/hive+rebranding+workshop.png Portfolio Format 2 - Hive: Find Answers Branding: I initiated a redesign of the UI so it would be tailored for the new grads and started with a group exercise to discuss brand attributes. https://images.squarespace-cdn.com/content/v1/657804109fa00353b69604d6/e91203d3-3391-438f-a13c-1d889d8cc12a/hive+inspo+jambox.jpeg Portfolio Format 2 - Hive: Find Answers Branding: To define the target audience we used polls, surveys, user studies etc and found that people wanted answers from “people like me”. We landed on new college grads as our first audience becuase they were tech savvy, had friends, and had lots of questions. https://images.squarespace-cdn.com/content/v1/657804109fa00353b69604d6/8b7adccf-b8e1-424d-85e1-401b3251b65b/hive+logo+identity+study.png Portfolio Format 2 - Hive: Find Answers Branding: I created the identity to express intrigue and curiosity, the same feelings our users might have in the app. https://images.squarespace-cdn.com/content/v1/657804109fa00353b69604d6/908a5e95-29dc-4430-948b-12bd042d60df/hive+complexion+reduction.png Portfolio Format 2 - Hive: Find Answers UI refinement: I was aware of a design trend called “Complexion Reduction” that strove to minimize the overall weight of a UI to is barest parts. The result is clean, modern, and it maximizes the impact of the content. I was hooked and made some adjustments to our UI. https://images.squarespace-cdn.com/content/v1/657804109fa00353b69604d6/1703111795076-DGCTDS012LH1G1R5G2UJ/Hive+Rebranded.png Portfolio Format 2 - Hive: Find Answers The Result: Introducing “Hive —a new platform for college grads to get trusted anonymous advice". Hive links users with similar peers in private groups, creating a safe place for open talks. Using community and anonymity, Hive lets grads ask questions, share stories, and get helpful answers without worry. This fresh way of peer support helps grads move from college to real life with confidence and good decisions. https://scottborchardt.com/portfolio2/gamesnacks monthly 0.5 2025-06-26 https://images.squarespace-cdn.com/content/v1/657804109fa00353b69604d6/aed06fb6-7b8d-4d66-a878-db9ab4837b44/gamesnacks+logo+w+sammie.jpg Portfolio Format 2 - GameSnacks Branding: GameSnacks logo with Sammie https://images.squarespace-cdn.com/content/v1/657804109fa00353b69604d6/3ce34c44-c126-4eec-9fa5-60174066b518/gamesnacks+swag.png Portfolio Format 2 - GameSnacks Branding: Expressing the brand via all possible touchpoints https://images.squarespace-cdn.com/content/v1/657804109fa00353b69604d6/df5d067e-6941-46ff-b78a-8b314e871caa/gamesnacks+cover+logo+icons.png Portfolio Format 2 - GameSnacks Branding: GameSnacks Icon system expresses snack + game pairings (e.g. +✈️, +) https://images.squarespace-cdn.com/content/v1/657804109fa00353b69604d6/1750894837391-FBDOMEN2TEARQ7ELXU90/lgs+states+profiles.png Portfolio Format 2 - GameSnacks UX: Early first timer flow https://images.squarespace-cdn.com/content/v1/657804109fa00353b69604d6/1750894802014-IMIDYQSCYPJTV3R577LT/Choose+and+play.png Portfolio Format 2 - GameSnacks UX: Early onboarding flow https://images.squarespace-cdn.com/content/v1/657804109fa00353b69604d6/1750894826496-ODG9WB3FPAT2DTUOU5WB/lgs+flow+onboarding.png Portfolio Format 2 - GameSnacks UX: Early share flow https://images.squarespace-cdn.com/content/v1/657804109fa00353b69604d6/1750894829076-43TIX0JB0XEPW3DBU5JP/lgs+flow+share+your+score.png Portfolio Format 2 - GameSnacks https://images.squarespace-cdn.com/content/v1/657804109fa00353b69604d6/1750894826551-H1CYABR69C0JLRX4YQX3/lgs+flow+scores.png Portfolio Format 2 - GameSnacks UX: Early Scores with visual podium and reactions https://images.squarespace-cdn.com/content/v1/657804109fa00353b69604d6/1750894276967-I06WMTTO12SLE5IA1K35/modal+settings+mid+game.png Portfolio Format 2 - GameSnacks UX: created consistent UIs for common features that applied to all games https://images.squarespace-cdn.com/content/v1/657804109fa00353b69604d6/38739c8a-5373-4f9b-85f4-e01050535c39/gamesnacks+splash+grid+chat.png Portfolio Format 2 - GameSnacks UI: Proposed splash, screen game grid container, and results page https://images.squarespace-cdn.com/content/v1/657804109fa00353b69604d6/8427e242-0f78-4f03-835b-19f7fe33d87b/gamesnacks+start+a+game+party.png Portfolio Format 2 - GameSnacks Growth: Many experiments encouraged growth such as playing with friends in a “Game Party” https://images.squarespace-cdn.com/content/v1/657804109fa00353b69604d6/1750894278269-NVVK8ZAAEZ40IV9UH63X/sudoku+ui+proposal.png Portfolio Format 2 - GameSnacks Game design: Providing art direction to game developers with quick designs https://images.squarespace-cdn.com/content/v1/657804109fa00353b69604d6/42bfa7e2-0fa4-447c-8feb-a7f532f67776/gamesnacks+om+nom+run.jpeg Portfolio Format 2 - GameSnacks Game design: I made guidelines for game thumbnails to better give an indication what a game was like before playing https://images.squarespace-cdn.com/content/v1/657804109fa00353b69604d6/4f3c3b84-8230-4627-86c6-ae36f4535769/gamesnacks+on+stl+post+dispatch.jpg Portfolio Format 2 - GameSnacks UI: An example of of game grid 1.0 before introducing titles, popularity, and video https://images.squarespace-cdn.com/content/v1/657804109fa00353b69604d6/1750894982161-2D4F8OG0HVGM6HK8OS5A/integ+chrome.png Portfolio Format 2 - GameSnacks Partnerships: Working with adjacent team to provide material for pitch decks (ie: Google Chrome) https://images.squarespace-cdn.com/content/v1/657804109fa00353b69604d6/1750894982462-OQO5FSEWGOKWW49TR5VH/integ+discover+feed.png Portfolio Format 2 - GameSnacks Partnerships: Mocks for working with the Google Discover team https://images.squarespace-cdn.com/content/v1/657804109fa00353b69604d6/1750894987063-VGNOGVUJXHWI5N5BF3F9/integ+gpay.png Portfolio Format 2 - GameSnacks Partnerships: Screens for working with the GPay team in India https://images.squarespace-cdn.com/content/v1/657804109fa00353b69604d6/a76ea8a2-12e2-42d7-b829-98783f093ba4/gamesnacks+on+android+auto.jpeg Portfolio Format 2 - GameSnacks Partnerships: Live testing for Android Autos https://images.squarespace-cdn.com/content/v1/657804109fa00353b69604d6/1750887944559-PJ4XH5BA6DT9DOVZCVKQ/gs+on+baz+mvp+flow.png Portfolio Format 2 - GameSnacks Partnerships: Deep integration with Baz, a huge media company in Mexico city https://images.squarespace-cdn.com/content/v1/657804109fa00353b69604d6/1750887812863-RIF4C0YG8W9UZKU9R1JX/gs+namaste+first+run+flow.png Portfolio Format 2 - GameSnacks Partnerships: Closely working with Jio a new handheld device for emerging markets https://images.squarespace-cdn.com/content/v1/657804109fa00353b69604d6/e21ffeab-2765-4d2e-a770-99e1efd59353/gamesnacks+team+dance+snacks.png Portfolio Format 2 - GameSnacks Fun: we stopped to celebrate our wins and milestones https://images.squarespace-cdn.com/content/v1/657804109fa00353b69604d6/7ef37c2e-ea71-46f5-bbb4-1b65b6f3c124/gamesnacsk+pr+sundar+hugging+sammie+on+stage+at+OI.png Portfolio Format 2 - GameSnacks Fun: Sundar announced GameSnacks early on in a I/O Event https://scottborchardt.com/portfolio2/category/UI%2FUX monthly 0.5 https://scottborchardt.com/portfolio2/category/UX monthly 0.5 https://scottborchardt.com/portfolio2/category/Art+Direction monthly 0.5 https://scottborchardt.com/portfolio2/category/UI monthly 0.5 https://scottborchardt.com/portfolio2/category/Growth monthly 0.5 https://scottborchardt.com/portfolio2/category/Systems+Thinking monthly 0.5 https://scottborchardt.com/portfolio2/category/Packaging monthly 0.5 https://scottborchardt.com/portfolio2/category/Partnerships monthly 0.5 https://scottborchardt.com/portfolio2/category/Prototyping monthly 0.5 https://scottborchardt.com/portfolio2/category/Naming monthly 0.5 https://scottborchardt.com/portfolio2/category/Branding monthly 0.5 https://scottborchardt.com/portfolio2/category/Game+Design monthly 0.5 https://scottborchardt.com/portfolio2/tag/UI%2FUX monthly 0.5 https://scottborchardt.com/portfolio2/tag/Growth monthly 0.5 https://scottborchardt.com/portfolio2/tag/Branding monthly 0.5 https://scottborchardt.com/portfolio daily 1.0 2025-07-21 https://images.squarespace-cdn.com/content/v1/657804109fa00353b69604d6/03a3050b-9de7-44e7-bd59-67c5ceb67c48/bernal-hill-top.jpg https://images.squarespace-cdn.com/content/v1/657804109fa00353b69604d6/f33c9dff-855f-49df-aabf-3a7f84ec59d4/lens+brand+abstract+search.png https://images.squarespace-cdn.com/content/v1/657804109fa00353b69604d6/6f4eff00-f848-4e53-b6cc-da79de00759e/gamesnacks+illustration+icons.jpg https://images.squarespace-cdn.com/content/v1/657804109fa00353b69604d6/1703178167226-1DIM4V47A9RNTX67CV59/hive+stickers+gradient.png https://images.squarespace-cdn.com/content/v1/657804109fa00353b69604d6/1703111555636-VDQSQ3DY2AZMO5XQY2UC/yan+home+screen+.jpeg 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https://images.squarespace-cdn.com/content/v1/657804109fa00353b69604d6/e91203d3-3391-438f-a13c-1d889d8cc12a/hive+inspo+jambox.jpeg https://images.squarespace-cdn.com/content/v1/657804109fa00353b69604d6/8b7adccf-b8e1-424d-85e1-401b3251b65b/hive+logo+identity+study.png https://images.squarespace-cdn.com/content/v1/657804109fa00353b69604d6/908a5e95-29dc-4430-948b-12bd042d60df/hive+complexion+reduction.png https://images.squarespace-cdn.com/content/v1/657804109fa00353b69604d6/9efb728a-ed73-47f1-8b3c-6cff88dd99cd/Hive+Rebranded.png https://scottborchardt.com/work/celebrities monthly 0.5 2023-12-20 https://images.squarespace-cdn.com/content/v1/657804109fa00353b69604d6/1703109324976-LQYHF2LMLUZALC9943KR/Jennifer-Lawrence-and-Chris-Pratt-had-an-insult-screenshot.jpg https://images.squarespace-cdn.com/content/v1/657804109fa00353b69604d6/0ebfc40c-213e-4329-92e0-6e7230aa901a/celeb%2B01%2Bdirect%2Bname.png 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